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Advertising and Graphic Design

Associate Degree | Diploma

Advertising & Graphic Design

Associate in Applied Science Degree

A30100

The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.

Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography and electronic media.

Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, and a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.



Advertising and Graphic Design, Associate of Applied Science
A30100
Hours
PrefixCourse #Course TitleClassLabCredit
FIRST SEMESTER
ACA115Success &Study Skills021
ENG111Writing and Inquiry303
DES115Color Theory223
GRD110Typography I223
GRD121Drawing Fundamentals I132
GRD141Graphic Design I244
GRD151Computer Design Basics143
111719
SECOND SEMESTER
GRA255Image Manipulation I132
GRD111Typography II223
GRD131Illustration I132
GRD142Graphic Design II244
GRD152Computer Design Techniques I143
Natural Science or Math Elective*303
101617
THIRD SEMESTER
ENG115Oral Communication303
GRA256Image Manipulation II132
GRD153Computer Design Techniques II143
GRD241Graphic Design III244
GRD132Illustration II132
Behavioral or Social Science Elective**303
111417
FOURTH SEMESTER
GRD145Design Applications***031
GRD242Graphic Design IV244
GRD265Digital Print Production143
GRD280Portfolio Design244
Humanities or Fine Arts Elective****303
81515
*The Natural Science/Math elective must be chosen from the following:
BIO110Principles of Biology334
BIO111General Biology I334
BIO163Basic Anatomy and Physiology425
BIO168Anatomy and Physiology I334
CHM135Survey of Chemistry I324
CHM151General Chemistry I334
MAT110Math Measurement & Literacy223
MAT143Quantitative Literacy223
**The Social/Behavioral Science elective must be chosen from the following:
HIS121Western Civilization I303
HIS122Western Civilization II303
HIS131American History I303
HIS132American History II303
PSY150General Psychology303
SOC210Introduction to Sociology303
SOC220Social Problems303
***WBL Option: Qualified students may elect to take one (1) credit hour of work-Based Learning (WBL 111) in lieu of GRD 145.
**** The Humanities/Fine Arts elective must be chosen from the following:
ART111Art Appreciation303
ART114Art History Survey303
ART115Art History Survey303
ART116Survey of American Art303
DRA111Theatre Appreciation303
HUM121the Nature of America303
HUM122Southern Culture303
MUS110Music Appreciation303
MUS112Introduction to Jazz303
MUS210History of Rock Music303
REL110World Religions303
REL211Introduction to Old Testament303
REL212Introduction to New Testament303
TOTAL SEMESTER HOURS CREDIT: 68

 


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DIPLOMA    
D30100
FIRST SEMESTER
GRD110Typography I223
GRD141Graphic Design I244
GRD151Computer Design Basics143
MAT110Math Measurement & Literacy*223
71213
SECOND SEMESTER
ENG111Writing and Inquiry OR303
ENG115Oral Communications
GRA255Image Manipulation I132
GRD142Graphic Design II244
GRD152Computer Design Techniques I143
71112
THIRD SEMESTER
GRD153Computer Design Technique II143
GRA256Image Manipulation II132
GRD241Graphic Design III244
4119
FOURTH SEMESTER
GRD242Graphic Design IV244
GRD265Digital Print Production143
GRD280Portfolio Design244
51311
*Students may substitute 3 hours from the following for the MAT 110
BIO110Principles of Biology334
BIO111General Biology I334
BIO163Basic Anatomy and Physiology425
BIO168Anatomy and Physiology I334
CHM135Survey of Chemistry I324
CHM151General Chemistry I334
MAT143Quantitative Literacy223
TOTAL SEMESTER HOURS CREDIT: 45-47

Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ -Jef Richards